Information reaching Kossyderrickent has it that YouTube CEO announced a mobile video editor app called ‘YouTube Create’.
YouTube this morning introduced a new app for creators, YouTube Create, that will offer a suite of easy-to-use, free tools that will allow them to make both Shorts and longer videos. The tool aims to address some of the challenges creators face, including the editing process and the ability to leverage creative tools, including things like stickers, GIFs and effects.
While noting that anyone can now create and share content with the new app, YouTube in a blog post announcing the app, said:
“We know the production process for videos can be difficult and often prevents that first-time creator from uploading their first video. To streamline this process and allow anyone to create and share videos right to YouTube, we’re launching a new mobile app called YouTube Create. Currently in beta on Android in select markets, YouTube Create is free of charge and designed to make video production for Shorts or longer videos simpler and easier so creators can spend more energy on things they find creatively rewarding.”
To use the tool, creators would add their clips, and then choose from a range of editing tools to begin creating their video.
The company said it consulted with 3,000 creators on the development of the new app and designed it according to their feedback.
To use the tool, creators would add their clips, then choose from a range of editing tools to begin creating their video. With the app, they can do things like preview splits and trim their clips as they’re putting together a video. There are also thousands of stickers, GIFs, and a set of effects available within the app.
All this, right from their mobile phones.
The tool aims to address some of the challenges creators face, including the editing process and the ability to leverage creative tools, including things like stickers, GIFs and effects, among others.
According to the company, the app was developed based on feedback from content creators on their challenges. In addition, the app will provide access to YouTube’s library of royalty-free tracks, so creators can choose from thousands of songs to complement their videos. All these songs are copyright-safe, so creators can monetize their videos without worry, the company says. Plus, the tool will match the beats of the song to the video clips to keep everything in sync — a feature popularized by TikTok.
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