The Twitter sign is being removed from Twitter’s headquarters building following the current “X” rebranding..
Ever since Elon Musk took over Twitter, numerous stories about the company’s headquarters in San Francisco have come out. First, there was talk about employees sleeping in the office and how conference rooms were turned into makeshift living ‘quarters’. In the initial days, Musk also revealed that he was staying at the office. Then the landlord of the building sued Twitter for not paying rent. Now, Musk has ‘dropped’ the W from the signboard outside the San Francisco office.
The iconic vertical Twitter sign at the company’s Market Street headquarters had some of its letters removed on Monday afternoon as Elon Musk rebrands the San Francisco-based social media platform as X.
The Standard saw several of the sign’s letters taken off and collected on the ground at around 12:45 p.m., the company has occupied the office since June 2012 at the corner of 10th and Market streets.
An aerial work platform vehicle, sometimes called a cherry picker, was spotted at the scene as workers took the metal signage apart.
San Francisco police officers were seen talking with workers at around 12:50 p.m. Work appeared to have been stopped.
As of 1:30 p.m., work was paused at the site and only the letters “er” were left of the word “Twitter” on the 10th Street side of the sign, the bird logo also remains in place. The Market Street side of the sign remained intact.
In a tweet, Musk said that “Our landlord at SF HQ says we’re legally required to keep sign as Twitter & cannot remove “w”, so we painted it background colour. Problem solved!”. He followed it up with another tongue-in-cheek tweet and said, “They tried to muffle our titter”.
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