Ubisoft testing ads in Assassin’s Creed Odyssey when you are simply trying to access the game map.
Not good. Ubisoft is blaming a “technical error” for a fullscreen pop-up ad that appeared in Assassin’s Creed Odyssey this week. Reddit users say they spotted the pop-up on Xbox and PlayStation versions of the game, with an ad appearing just when you navigate to the map screen. “This is disgusting to experience while playing,” remarked one Reddit user, summarizing the general feeling against such pop-ups in the middle of gameplay.
Therefore, the company is likely hoping to capitalize on this promotion for even better results. However, the practice of advertising games may be getting out of hand if this is the future lying ahead.
As seen in the Tweet, when pausing Assassin’s Creed Odyssey to access the game’s map, the player was hit with an ad for Assassin’s Creed Mirage that stayed on the screen for a few seconds.
Ubisoft spokesperson Fabien Darrigues told The Verge:
We have been made aware that some players encountered pop-up ads while playing certain Assassin’s Creed titles yesterday. This was the result of a technical error that we addressed as soon as we learned of the issue.
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