Twitter is going to start suspending accounts that are using replies on popular tweets to advertise “spammy” content

Twitter is allegedly going to start suspending accounts that are using replies on popular tweets to advertise “spammy” content. (Read More Here).

Twitter’s Chief Technology Officer, Elon Musk, recently sparked discussions about potential changes in tweet strategies. Musk tweeted in response to complaints about scammers exploiting replies to popular tweets on the platform, raising concerns about the use of these replies for free advertising.

Here’s something that could have an impact on your tweet strategy, depending on exactly how Twitter looks to enforce it.

Over the weekend, Twitter CTO Elon Musk tweeted this comment in response to complaints about scammers gaming replies to popular tweets in the app.

While this development could impact traditional Twitter strategies, the extent of its influence depends on how Twitter chooses to enforce any new rules. Tapping into trending topics, often known as “newsjacking,” has been a common tactic for brands to gain exposure and maximize awareness on Twitter. However, many of these replies are considered spammy. Musk clarified his original comment, stating that the intended targets were the spammers who manipulate replies with non-sequitur self-promotion and misleading advertisements. As a consequence, accounts engaged in such practices are at risk of suspension.

Now, again, depending on how you read this, it could have an impact on traditional Twitter strategies. Tapping into trending topics – or ‘newsjacking’ – has long been a means to gain more exposure and promotion in the app, and a lot of brands do use this as a tactic to maximize awareness.

But, of course, a lot of these replies are also spammy, and Elon later clarified that it was these spammers that he was specifically targeting with his comment.