THE MARVELS earns $21.3M in domestic opening day, the lowest in MCU history

Information reaching Kossyderrickent has it that THE MARVELS earned $21.3M in domestic opening day, the lowest in MCU history..

The last-minute push for The Marvels with an appearance by star Brie Larson on The Tonight Show and at a theater in NYC post-actors strike have not weekend moved grosses any higher for what is Marvel Studios‘ The Marvels which is seeing a Friday in the vicinity of where we expected it at $21.5M and a weekend opening between $47M-$52M, the lowest ever for Disney‘s Marvel Cinematic Universe. Oh, also, The Marvels gets one of several post-pandemic B CinemaScores from audiences after Doctor Strange in the Multiverse of Madness (B+), Thor Love & Thunder (B+), Eternals (B), and Ant-Man and the Wasp: Quantumania (B). Comscore/Screen Engine PostTrak exits are worse at 3 1/2 stars and a 73% positive.

Despite lukewarm reviews, the Sony film has been a massive hit with audiences, especially in China where it has earned well over $200 million and counting. While the film isn’t expected to outperform the combined totals for Spider-Man: Homecoming or 2007’s Spider-Man 3, which earned $890.9 million to become the highest-earning Spider-Man film to date, the film has certainly defied box office expectations since its debut last month.Despite lukewarm reviews, the Sony film has been a massive hit with audiences, especially in China where it has earned well over $200 million and counting. While the film isn’t expected to outperform the combined totals for Spider-Man: Homecoming or 2007’s Spider-Man 3, which earned $890.9 million to become the highest-earning Spider-Man film to date, the film has certainly defied box office expectations since its debut last month.

This puts it over the lifetime total of the DCEU’s Wonder Woman, which earned $821.8 million last year. It also places Venom over the MCU’s international box office totals for last year’s Spider-Man: Homecoming, which earned $546 million overseas; the film ultimately earned a combined $880.2 million worldwide.

By all accounts and by all sources, a disastrous result for a $200M Marvel Studios movie. But, wait, didn’t you declare Apple Original Studios’ and Paramount’s $200M Killers of the Flower Moon at $44M a success a few weeks ago? Just sit down, I’ll explain in a bit. The Marvels misfire is about the rusting of a platinum brand that’s in need of some serious –not polishing, rather resurfacing. Months ago, who would of thought that Universal/Blumhouse’s Five Nights at Freddys two weeks ago in a day-and-date debut on Peacock would post a higher opening at the box office ($80M) than The Marvels? It’s interesting to put the two pieces of IP side-by-side because it says something about Universal and Disney’s ability to harness fans around an event.

Despite lukewarm reviews, the Sony film has been a massive hit with audiences, especially in China where it has earned well over $200 million and counting. While the film isn’t expected to outperform the combined totals for Spider-Man: Homecoming or 2007’s Spider-Man 3, which earned $890.9 million to become the highest-earning Spider-Man film to date, the film has certainly defied box office expectations since its debut last month.