Eskort erected billboard with misspelt ‘Springboks’ with ‘Go Springbox’ at Joburg.
The 2023 Rugby World Cup will commence on 8 September with the host nation , France, playing against New Zealand in Paris. South Africa’s rugby team, the Springboks, will face Scotland on 10 September. The team is in Pool B along with Ireland, Tonga and Romania.
The Springboks World Cup squad was announced last week and comprises 19 forwards and 14 backline players. The Boks will take on Wales in a World Cup warm-up match in Cardiff on Saturday.
In a message of support for the World Cup, South Africa’s food manufacturer, Eskort, put out a billboard and it has set tongues wagging.
Social media was filled with reaction, with President Cyril Ramaphosa and Police Minister Bheki Cele among those catching strays.
Basic Education minister Angie Motshekga also got some of the “blame” for the “error”, with a few claiming the billboard was a “sign” of her failure.
The billboard is part of a campaign by the company, which also includes social media posts with the same message. Attempts by The Citizen to get comment on the campaign were unsuccessful at the time of publishing, and any updates will be included.
A billboard wishing the SA national rugby team well at the World Cup has shot up the Twitter/X trend list, with South Africans in meltdown mode over its spelling.
The Springboks jetted out of OR Tambo International Airport in Joburg this past weekend for the rugby showpiece in France, and a billboard in the area wishing them well had many gasping for air.
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