Selena Gomez has sold $70 MILLION of the Rare Beauty blush since the brands debut in 2020

Selena Gomez has sold $70 MILLION of the Rare Beauty blush since the brands debut in 2020.

Selena Gomez keeps beating the odds.

The 30-year-old has avoided the potential pitfalls of child stardom to become an even bigger celebrity as an adult with a career that’s spanned nine top-10 pop hits; more than two-dozen platinum or gold singles; and starring in Hulu’s hit series Only Murders in the Building.

“It’s her makeup brand that’s breaking the bank. Rare Beauty has surged in popularity since its debut less than three years ago, despite a fallout at many celebrity-backed cosmetic lines. The company has succeeded in the $250 BILLION global beauty industry by creating simple, moderately priced makeup and leveraging Gomez’s immense popularity on platforms such as TikTok.”

— Bloomberg on the success of Selena Gomez’s Rare Beauty.

The 30-year-old has avoided the potential pitfalls of child stardom to become an even bigger celebrity as an adult with a career that’s spanned nine top-10 pop hits; more than two-dozen platinum or gold singles; and starring in Hulu’s hit series Only Murders in the Building.The 30-year-old has avoided the potential pitfalls of child stardom to become an even bigger celebrity as an adult with a career that’s spanned nine top-10 pop hits; more than two-dozen platinum or gold singles; and starring in Hulu’s hit series Only Murders in the Building.

“People are looking for performance and value in their products, which Rare does really well…Yes, it’s cute. Yes, Selena Gomez is the founder. But even if she wasn’t in the picture, they’re well-formulated products that perform really well at a fairly attainable price point.”

— Sable Yong on the attainability of Selena Gomez’s Rare Beauty. 

And it’s her makeup brand that’s breaking the bank. Rare Beauty has surged in popularity since its debut less than three years ago, despite a fallout at many celebrity-backed cosmetic lines.