Information reaching Kossyderrickent has it that Republicans are Outrage as Jack Daniels uses transgenders to promote drinks.
Jack Daniel’s Tennessee Fire, a classic spirit that blends the bold character of Jack Daniel’s Tennessee Whiskey with cinnamon liqueur, is partnering with some of America’s leading drag queens for “Drag Queen Mukbang,” a branded content series that pairs two popular Millennial food trends: mukbang and the drag queen brunch. Debuting during Pride Month on JackFirePride.com, the four episode series will feature YouTube sensation Patrick Starrr, Gia Gunn (“RuPaul’s Drag Race” Season 6), Eugene Lee Yang (The Try Guys) and Laganja Estranja (“RuPaul’s Drag Race” Season 6) serving up a virtual dining experience filled with food, Jack Daniel’s Tennessee Fire, laughs and all kinds of fabulousness. The stars will discuss the impact of COVID-19 on their lives and its impact in the LGBTQ+ community through off-the-cuff storytelling and testimonials.
“Jack Daniel’s gets drag culture — which is all about celebrating individuality and inviting others to accept you as you are,” said Trinity. “As someone from a small town in Alabama, I’m thrilled to be part of a series that promotes dialogue between different communities while raising visibility of LGBTQ+ people in rural areas.”
With bars, clubs and event spaces shuttered in the wake of the pandemic, drag queens and other self-employed entertainers who earn their livelihoods from performing at these venues have faced unprecedented financial hardship, which will be addressed by the “Drag Queen Mukbang” hosts in each video. With an aim to champion organizations and initiatives that support LGBTQ+ communities, Jack Daniel’s Tennessee Fire has also partnered with GLAAD and various local nonprofits across the country. A longtime supporter of the LGBTQ+ community, Jack Daniel’s parent company Brown-Forman has received a perfect score for 10 consecutive years on the Corporate Equality Index, a national report on corporate policies and practices related to LGBTQ+ workplace equality.
More about the cast of “Jack Daniel’s Tennessee Fire Presents Drag Queen Mukbang” and the premiere dates for their videos:
Patrick Starrr – One of the first “men in makeup” on YouTube, Patrick Starrr is a beauty guru pioneer who has amassed over 4 million subscribers and dolled up celebrities such as Kim Kardashian West and Paris Hilton. (June 20)
Gia Gunn – A transgender contestant featured on Season 6 of “RuPaul’s Drag Race” and Season 4 of “RuPaul’s Drag Race: All Stars,” Gia is known for her iconic catchphrases and being an outspoken advocate for trans rights. (June 27).
“Jack Daniel’s Tennessee Fire Presents Drag Queen Mukbang” will blend the irreverence of a drag queen brunch, a drag show normally performed in front of a live audience during a late morning meal, with the intimacy of mukbang, a popular genre of social media videos that feature hosts enjoying a variety of food while interacting with the audience. New episodes of “Drag Queen Mukbang” will debut weekly and feature talent enjoying a lavish meal mukbang-style while entertaining viewers with quips, jokes and other surprises highlighting Tennessee Fire.
The Tennessee adventures of Bebe Zahara Benet, Trinity the Tuck, and Manila Luzon are at the center of the new three-episode series, Jack Daniel’s Tennessee Fire presents Drag Queen
Summer Glamp. Shot on location at the Jack Daniel Distillery, Drag Queen Summer Glamp finds the queens immersed in not only planning a small-town Pride, but competing in glamping challenges, learning some new tricks from local Jack Daniel’s employees, and sprinkling some drag magic of their own.
Over the course of the series, Bebe, Trinity, and Manila master the art of BBQing and burning charcoal, get educated on the art of making whiskey, and plan a fabulous Pride soiree far from Greenwich Village or West Hollywood. With the show, Jack Daniel’s not only wanted to promote Tennessee Fire, but show how Pride celebrations that bring disparate people together can happen anywhere.
“The idea of three big city drag queens glamping out at the iconic Jack Daniel Distillery was an experience I couldn’t pass up,” said Bebe. “I had no idea what to expect, but the
distillery staff really rolled out the red carpet for us. Who would have thought we had so many fans in Lynchburg?”
Discover more from KossyDerrickent
Subscribe to get the latest posts sent to your email.
