Rapper and businessman Mack Maine is stepping into the NFT world with a company called, Yat, that sells specialized emojis for NFT collectibles. This new business endeavor is just one of the many new ways to make profit in this ever-growing world of technology.
Yat is the company behind a new type of online identity called “yats,” a unique combination of emojis that act as a custom emoji identity, domain, username, NFT, and collectible, all in one. Yats give users the ability to own their online identities independently from major tech companies. A one- to five-character design costs anywhere from $4 to hundreds of thousands of dollars. Mack Maine sat down with Fortune Magazine to discuss his new business endeavor with Yat.
“I got involved with Yat shortly after the launch in early 2021. I thought the concept was dope, and immediately locked down Yats for me, Lil Wayne, and Young Money,” Mack said to FORTUNE. Everyone uses emojis to communicate, and this is a great way to use emojis to communicate who we are.”
“Over the years, we’ve established the brands of Young Money, Lil Wayne and Mack Maine. Yat is a great way of extending and reinforcing brand identities online where people can associate with our brands visually. Emojis help tell stories and there is no other way to communicate so much with just a few characters.”
“Ownership is important for us, and we now own these emoji identities forever. That means a lot. Giving the power to all creators to have a self-expressive way to own and control their identities sold me on investing. On top of that, Yat is building incredible new tools for web3 creators and collectors.”
We can’t wait to see all the cool emojis that will come from Yat! Mack Maine is always coming through with good investments. 👏🏽
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