Presales for ‘THE MARVELS’ are reportedly now pacing behind that of ‘Black Adam’ ($67M) and ‘The Flash’ ($55M)

Information reaching Kossyderrickent has it that Presales for ‘THE MARVELS’ are reportedly now pacing behind that of ‘Black Adam’ ($67M) and ‘The Flash’ ($55M).

Per Deadline, The Marvels is charting for less than $70 million, making it lower than 2021’s Eternals’ $71.2 million opening. That would make The Marvels one of the lowest-earning Marvel Studios movies with its opening weekend release. It’s also been reported that presales for The Marvels are pacing behind both Black Adam and The Flash, which each had respective openings of $67 million and $55 million. Both films are seen as box office failures, and it could be seen as a bad sign that The Marvels is selling less tickets ahead of its release.

Of course, there’s also the potential that current film visits are closer to a “wait and see” approach rather than going all-in with presales. While Five Nights at Freddy’s managed to pull in strong numbers, they were above the initial expectations due to strong word-of-mouth. The same could also go for the MCU’s latest entry. So, all eyes are going to be on those reviews which are also only going to drop shortly before the release. For now, we can only wait until the film releases with the first Thursday preview numbers and its Friday box office hinting at where the film will end.

Some are pointing to the “homework” aspect which is a hot debate online. It’s hard to believe that those expectations are set by non-online viewers given that we’re introduced to a variety of characters in films for the first time and not everyone watches every single MCU project faithfully.

“I think superhero fatigue absolutely exists,” The Marvels director Nia DaCosta said to Total Film in a previous interview about the movie. “The biggest difference from the other MCU movies to date is that [The Marvels is] really wacky, and silly. The worlds we go to in this movie are worlds unlike others you’ve seen in the MCU. Bright worlds that you haven’t seen before.”

The box office numbers for The Marvels could be affected by a number of different factors, though it certainly hasn’t helped that the cast hasn’t been able to participate in the marketing of the big-budget film. The concept of “superhero fatigue” taking its toll on Hollywood has also been a topic of discussion lately, and could be one reason why both Marvel and DC have seen dwindling success in theaters. In any case, the film may be fighting an uphill battle with trying to find profit, as Disney reportedly spent more than $270 million with the making of the film.