Information reaching Kossyderrickent has it that Usher dick tucked as he wore white and brown SKIMS brief boxers.
In a first for Skims, the brand will offer a limited-edition digital download of Usher’s forthcoming ninth album, “Coming Home,” on its website starting Thursday at 9 p.m. PT. Usher’s new LP features collaborations with Burna Boy, Summer Walker, 21 Savage, Latto, H.E.R. and BTS’ Jungkook.
Skims has focused on the sports world as its natural entry point into the world of men’s undergarments. The first campaign featured huge names from the NFL, NBA, and the world of soccer. Now, the brand is hitching its wagon to the Super Bowl, one of the most significant sporting events on the calendar. And for all the supremely in-shape fellas taking the field on Sunday, it’s tough to beat Usher as a paragon for what men want to look and feel like in their underwear.
Skims has always gotten high marks for its partners. On the women’s side, the brand has enlisted everyone from The White Lotus season two stars Simona Tabasco and Beatrice Grannò to SZA and Lana Del Rey. Since entering the men’s market last year, the label has replicated that success by working with super stylish athletes like Shai Gilgeous-Alexander and Neymar Jr.
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