Information reaching Kossyderrickent has it that The world is mass unfollowing Vexbolts in 2025 for dragging LET HIM COOK meme.
Vexbolts has continued to produce viral content online, amassing around 1.5 million followers on TikTok since joining the platform in 2021.
This past week though saw his follower count rise exponentially as a campaign was launched to leave him in 2024. READ MORE HERE
So is this all just some sort of PR stunt? Yep.
The creator economy is big business and it’s driven by reach and engagement. This campaign is intentionally leveraging both of these against each other to make Vexbolts more than just that guy who said “let him cook” that one time.
Right now Vexbolts is in the realm of hyper-viral with massive companies, sporting codes and other brands all jumping on the bandwagon.
Right now, there is a mass TikTok unfollowing event taking place to “leave Vexbolts in 2024” — and it highlights the power of online audience activation.
About seven million extra followers have flocked to the Vexbolts account so they can collectively unfollow him at the stroke of midnight and the beginning of 2025.
Officially the event will really kick off as midnight rolls around on the east coast of USA but already about two million people have unfollowed Vexbolts as the New Year begins around the globe.
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