Jannik Sinner leaving Centre Court with a Gucci bag.
The perks of being a Gucci ambassador. Italian tennis player Jannik Sinner made quite the entrance at the 2023 Wimbledon Championships.
He stepped onto center court carrying a custom Gucci duffel bag featuring the house’s signature GG monogram with a green and red web stripe along with his white Head tennis bag. His initials J.S. were marked against where the straps connect on brown leather.
This is the first time a luxury bag has made an appearance on the famous green grass court at Wimbledon.
“Quite a statement indeed,” Sinner told WWD ahead of his first match at the tournament against Argentinian player Juan Manuel Cerundolo. jannik sin, Ambassador for the House, is captured on court at Wimbledon where he won his first match with a one-of-a-kind Gucci duffle bag custom designed for him.
Men’s singles contender Jannik Sinner is among them. Unlike rulebreakers of the recent past – Kyrigos was lambasted and allegedly fined $14,000 for red Air Jordan merch at last year’s tournament – the Italian ace is more than happy to toe the party line, appearing at his first match in the approved tennis whites. “Wimbledon is the most historic and prestigious tournament in tennis. The strict dress code is rooted in tradition, respect for the sport’s history and a desire to maintain formality,” he told GQ over email. “It also creates a very unique atmosphere which makes Wimbledon really special, in my opinion.”.
But that doesn’t mean newness is completely off the table. This evening, Sinner carried a one-of-a-kind Gucci duffle bag that’s been custom designed for the tournament – a first for both the athlete, and the most famous brand to come out of Florence (well, next to Michelangelo). Plus, its got that customisable drip that elevates the usual off-the-peg stuff: Sinner’s bag comes emblazoned with ‘JS’ initials.
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