Information reaching Kossyderrickent has it that Duolingo mascot attended Taylor Swift’s Eras Tour.
Hotels across the region sold out well ahead of Taylor Swift’s two-night “Eras Tour” concert in Pittsburgh, and Duolingo, the East Liberty-based edtech learning platform, has joined in on the hype.
As part of its social-first marketing strategy, Duolingo’s (NASDAQ: DUOL) “TAY-GATING” booth, located near the concert’s Acrisure Stadium venue in Gold Lot 1, is bejeweled with captivating signage, interactive activities and an opportunity to take a picture with the Duo mascot dawning a customized “Eras” outfit.
There have been enough instances where the paparazzi and social media culture have been called out for the toxic obsession with celebrities. Recently, Starbucks and Duolingo received flak for using Taylor Swift’s breakup for their promotional activities.
As part of its social-first marketing strategy, Duolingo’s (NASDAQ: DUOL) “TAY-GATING” booth, located near the concert’s Acrisure Stadium venue in Gold Lot 1, is bejeweled with captivating signage, interactive activities and an opportunity to take a picture with the Duo mascot dawning a customized “Eras” outfit.
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