𝗗𝗘𝗔𝗟 𝗗𝗢𝗡𝗘: Manchester United have agreed a 10-year extension with Adidas, worth at least £900m

𝗗𝗘𝗔𝗟 𝗗𝗢𝗡𝗘: Manchester United have agreed a 10-year extension with Adidas, worth at least £900m

Manchester United have agreed a 10-year extension to their partnership with Adidas worth a minimum of £900m.

United’s new deal with the German kit manufacturer runs until June 2035, with their previous 10-year deal having been worth £750m.

American owners, the Glazer family, are still in talks over selling United.

“The relationship between Manchester United and Adidas is one of the most iconic in world sport,” said United’s chief executive Richard Arnold.

The new agreement ensures a huge increase over the existing terms, giving the club £90 million each year, and extends United’s affiliation with the German sportswear giant as the club’s official uniform manufacturer until 2035.

United insiders claim that the agreement strengthens the club’s stability by providing them with clarity regarding their primary source of income for the ensuing ten years.

According to United’s latest annual report, the original agreement with Adidas links a part of the yearly payments to the club’s participation in the Champions League.

Failure to play in the Champions League for two consecutive seasons would reduce annual payments by 30%.

The three-time winners will return to Europe’s premier club competition this season having failed to qualify for 2022-23.

Despite not playing in the Champions League last season, United said last month that the club is heading for record revenues. The two parties’ latest partnership began at the start of the 2015-16 season, with Adidas having previously supplied United’s kit from 1980-1992.

The club said that the new deal will increase the focus on the women’s team since its reintroduction in 2018.

Adidas chief executive Bjorn Gulden said: “Adidas and Manchester United are two of the most important brands in international football and it is very natural for us to continue our co-operation.”