Information reaching Kossyderrickent has it that Spotify and FC Barcelona Celebrate Drake’s Streaming Milestone With a Limited-Edition Shirt. (Read More Here).
It comes as part of the football club’s continued partnership with the streaming platform, which was announced in March this year. During the match, which will take place this Sunday (October 16) at the Santiago Bernabéu Stadium in Madrid, the FC Barcelona team will wear a special kit featuring the owl logo of Drake’s label, OVO Sound.
Drake himself has announced the collaboration on his Instagram page, sharing an image of the shirt to his followers. “This doesn’t feel real but it is,” he wrote.
“We were really excited to celebrate one of the biggest games of the year and mark Drake’s milestone as the first artist to reach 50billion streams,” said Marc Hazan, Spotify’s VP of Partnerships, in a statement. “We’ve always said that we want this partnership to be a celebration of fans, players and artists on a global stage – and there’s no bigger stage than El Clásico.”
According to a press release, the jersey is currently limited edition and not for general sale, but advised that fans should “keep a close eye on [FC Barcelona] and Spotify social channels” for more information.
Since Spotify partnered with FC Barcelona earlier this year, it has integrated itself in the team in numerous ways. The team’s Camp Nou stadium is now prefixed with the word Spotify, and the company’s logo appears on the front of team shirts.
Last August, Drake shared a picture of himself in a FC Barcelona jersey, which the team responded to on social media:
As October’s Very Own, what better match for Drake to debut the shirt than at this October’s El Clásico? To celebrate Drake and his impact on music, the men’s squad will be wearing the shirts when they step onto the pitch this Sunday. And before the match, they’ll warm up in training jerseys with “50” on the back. Even beyond Drake’s record-setting numbers and FC Barcelona fandom, we couldn’t imagine a more perfect fit for this collaboration. From the release of Thank Me Later in 2010 to this year’s Honestly, Nevermind, Drake has been a defining artist of the streaming era.
“We were really excited to celebrate one of the biggest games of the year and mark Drake’s milestone as the first artist to reach 50 billion streams,” Marc Hazan, Spotify VP of Partnerships, told For the Record. “We’ve always said that we want this partnership to be a celebration of fans, players, and artists on a global stage—and there’s no bigger stage than El Clásico.”
And because his passionate fans have played a vital role in his reaching this mark, Spotify will be thanking them—and select FC Barcelona members—with a giveaway of these special-edition FC Barcelona jerseys.
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