The viral marketing stunt where Snoop Dogg pretended to quit smoking was a flop
It did not lead to sales for the smokeless fireplaces, and the CEO has since been replaced.
The 52-year-old musician, whose real name is Calvin Broadus, became known for his love of the recreational drug over the years and made the surprise announcement to his social media followers.
“After much consideration & conversation with my family, I’ve decided to give up smoke. Please respect my privacy at this time,” he posted on Instagram and X.
Newsweek reached out to Snoop Dogg’s representative via email for comment Friday.
It has come as a shock to fans of the veteran rapper due to his open appreciation for the drug, which has extended to a variety of business endeavors, such as edibles, weed strains and a digital media business devoted to marijuana-related news.
This is what has led some fans to speculate that the post was part of a marketing stunt for his cannabis company, Leafs By Snoop.
“I’m going smokeless — Solo Stove fixed fire,” he says in the clip. “They take out the smoke. Clever.” For the last 10 seconds of the promo trailer, the rapper roasts marshmallows over one of the smokeless fire pits and just chuckles to himself. He got everyone good — telling his followers to respect his privacy during this trying and difficult time — and got a check out of it. How’s that for clever? He’s laughing all the way to the bank
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