Information reaching Kossyderrickent has it that Charlotte Tilbury has sacked Bella Hadid over support for Palestine.
In March 2023, Charlotte Tilbury announced Bella Hadid as the new face of the brand.
Cosmetics giant Charlotte Tilbury ended its partnership with Bella Hadid eight months after announcing the 27-year-old supermodel as the face of the brand, ET has learned.
A source tells ET, “Hadid was released from her contract with Charlotte Tilbury. The model was notified in November and was given the reason of ‘force majeure’ in her contract.”
A source at Charlotte Tilbury told The Mail on Sunday: ‘Staff were expecting, and had been promised promotional materials featuring Bella Hadid as the front woman for the re-promotion of the Air Brush Flawless range. They had sent out videos and content to staff bragging about getting Bella Hadid as the face of the re-promotion because her endorsement sells out makeup products like hot cakes. Charlotte Tilbury dubbed this the ‘Bella Hadid effect’ but then all of a sudden, nothing.’
After parting ways with Charlotte Tilbury, Hadid now plans to unveil her own cosmetics and wellness company, Orebella, in May.
Last night, a spokesperson for Charlotte Tilbury said: ‘We’re thrilled that Bella is launching her own range later this year. We have always loved working with Bella and while her contract has come to an end, she remains a great friend of both Charlotte and the brand, and we look forward to creating more magical beauty moments together in the future.’
The news came as a surprise to many, given the amicable relationship depicted between Hadid and Tilbury in a promotional video released last year.
In the video, Tilbury affectionately addresses Hadid, stating, “Bella, darling! I’m so happy you’re here,” to which Hadid responds with equal warmth, “Charlotte, darling! I’m so happy to be here with you, I love you.”
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