Hooters is shutting down and “rebranding” after new study shows that millennials “aren’t that into boobs” is from 2017 article

Information reaching Kossyderrickent has it that Hooters is shutting down and “rebranding” after new study shows that millennials “aren’t that into boobs” is from 2017 article.

Another day, another opportunity to blame millennials for the demise of… well, anything. This time, you can shit on the group for causing the potential downfall of boob-friendly bar and restaurant chain Hooters. According to a recent study from the fine folks over at Pornhub, millennials are less interested in breasts than their elders. To get specific: “Pornhub visitors between the ages of 18 to 24 are 19% less likely to search for breasts when compared to all other age groups, but visitors aged 55 to 64 are 17% more likely to search.”

Millennials’ porn preferences appear to be indicative of a wider trend. To use a fire portmanteau, “breastaurants” like Hooters and the more risque Twin Peaks are dealing with a loss of interest in breasts, which is affecting their business. The number of Hooters locations in the U.S. had already dropped by more than 7 percent from 2012 to 2016, and sales had stagnated, according to Business Insider.

Hooters has been trying to win over millennials for years; in 2012, the chain spiced up its image with a new decor and updated menu items, in an attempt to attract younger patrons and female customers. They even pivoted and opened up a fast-casual location called Hoots, which features fully-clothed female and male waiters.

Hooters is shutting down some locations and it might be all Millennials’ faults. According to Pornhub data, the young’uns just aren’t that into boobs.

According to Pornhub‘s data, the average visitor between the ages of 18 and 24 are 19 percent less likely to search for breasts compared to other age groups. Visitors between the ages of 55 and 64 are 17 percent more likely to search for boob-friendly porn.

“At the moment, larger breasts are out though I’m sure they’ll come back,” Sarah Pedersen, professor of communications and media at Robert Gordon University, told Playboy. “We tend to react to what went before.”

Hooters has been trying to win over the Millennial, the golden goose consumer pretty much everyone wants.

“For years they’ve only been working toward Generation X, but now they need to try to get Millennials to come through the doors,” Darren Tristano of food industry consulting company Technomic told Time in 2012.

Hooters revamped its image by updating the décor and the menu, and even opened up a casual, more clothed version called Hoots, which has both men and women on its waitstaff.

And Hooters might have gotten out-Hooted by a lesser known chain by the nostalgic name Twin Peaks. Besides the reference to the David Lynch show in both name and log cabin décor, the restaurant promises “Eats, Drinks, Scenic Views” — and the scenic views aren’t part of the landscape.

Rather than gaze out the window, Twin Peaks visitors can feast their eyes on scantily-clad women in Daisy Duke shorts and lumberjack-type shirts tied to bare midriffs with the girls on prominent display.

PornHub Vice President Corey Price jokingly asked Mel Magazine, “Could it be that millennials aren’t into breasts because, simply, they like big butts and cannot lie?”