Felix’s official appointment as house ambassador of Louis Vuitton in August generated a total of $4.5 million in MIV within the first two weeks of the announcement — as per Launchmetrics.
“I am thrilled that Felix is joining Louis Vuitton — I love his audacious sense of style,” says womenswear Artistic Director Nicolas Ghesquière. Louis Vuitton has been making moves on Lee for months, spotted at the brand’s Cruise 2024 show in Italy’s Isola Bella. The artist held the position at Versace earlier this year and follows in the footsteps of BTS‘ J-hope, Hyein of girl group NewJeans, and Jackson Wang of GOT7, who have previously held the title.
The world of fashion and K-Pop intersect as Stray Kids’ Felix takes on the role of House Ambassador for luxury fashion brand Louis Vuitton. The announcement, delivered through the official Instagram account of Louis Vuitton, showcased Felix’s impeccable style as he embodies the essence of the brand. The news has sparked enthusiastic responses from fans, with admirers flocking to social media to celebrate the South Korean rapper and singer’s new role.
Louis Vuitton’s Instagram post heralded the appointment of Stray Kids’ Felix as the Global House Ambassador, adorned with an image of the artist draped in Louis Vuitton attire. The caption read, “Felix for Louis Vuitton. The Maison and @NicolasGhesquiere are pleased to welcome @yong.lixx, the celebrated South Korean vocalist-rapper-dancer and @realstraykids’ band member, as a House Ambassador.” The announcement encapsulated the excitement surrounding this collaboration.
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