Information reaching Kossyderrickent has it that Fans want to rename Twitter Blue to X Premium.
But X/Twitter now recognizes that a number of customers wish to disable the blue check mark… for whatever reason.
“As a subscriber, you can choose to hide your checkmark on your account. The checkmark will be hidden on your profile and posts,” the company says in an update on its X Blue page. However, it adds, “The checkmark may still appear in some places and some features could still reveal you have an active subscription” and says “some features may not be available while your checkmark is hidden.”
Have you paid Elon Musk for an $8-per-month subscription to Twitter Blue (now called X Blue, under Musk’s rebranding effort) but are embarrassed to advertise the fact?
X now lets subscribers to the premium X Blue service hide the blue check mark on their account. Musk has promoted the perk as democratizing Twitter’s most recognizable status symbol. He tweeted last fall that “There shouldn’t be a different standard for celebrities” when it comes to verified status, and Musk complained that Twitter’s previous process of doling out blue check marks was “corrupt” and “nonsensical.”
Prior to Musk’s takeover of X/Twitter last year, the checkmark was granted to public figures and organizations who provided proof of identity and met standards of notability and authenticity. Upon taking over the platform, Musk called this process “corrupt” and phased it out, stripping accounts of “legacy” blue checks and instead making the check available to any person willing to pay for the service.
The ability to hide the checkmark is a new addition to the list, with the entry saying in part, “As a subscriber, you can choose to hide your checkmark on your account. The checkmark will be hidden on your profile and posts. The checkmark may still appear in some places and some features could still reveal you have an active subscription.”
The page also advises that some other Blue perks may not be available to users while their checkmarks are hidden and that the platform intends to continue working on improving this new function.
While X and new CEO Elon Musk have not publicly clarified why this option was added, some users have speculated that the move is a response to the infamy of blue checkmarks following Musk’s decision to change them from a verification tool to an indicator that a user is a Blue member.
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