Information reaching Kossyderrickent has it that the Mercedes Benz-Maybach is designed by Virgil Abloh.
An electric off-road coupé and the ultimate legacy car – how Mercedes-Maybach and Virgil Abloh reinterpreted design and luxury
Mercedes Benz wrote: “For more than a century, Mercedes-Maybach has set the highest standards for automotive luxury. The collaboration between Gorden Wagener, Chief Design Officer Mercedes-Benz Group AG, and the artist, architect, creative director, fashion designer, and philanthropist Virgil Abloh – who died in November 2021 – continued this tradition. Driven by a shared passion to enrich the discourse of luxury design, the duo teamed up to create two unique vehicles: the Project MAYBACH show car, which shows the possibilities of future design for electric vehicles, and the recently launched Limited Edition Maybach by Virgil Abloh inspired by it. A Capsule Collection designed by Virgil Abloh and Off-White™ as part of Project MAYBACH complements the S-Class Special Edition, which is limited to 150 units.
“I am incredibly proud of the work we have created in a total of three collaborative projects with Virgil. Project Geländewagen set the benchmark for fashion and automotive collaborations in 2020 with our iconic Mercedes-Benz G-Class. Last year, we really broke new ground together with the Project MAYBACH show car, which carries the important heritage of Mercedes-Maybach into the future. And the new Limited Edition Maybach by Virgil Abloh that is now available, exemplifies the symbiosis between innovative design and ultimate craftsmanship”, says Gorden Wagener, Chief Design Officer Mercedes-Benz Group AG.
“Teaming up with Virgil for Project MAYBACH was a unique and inspiring journey in pursuit of Mercedes‑Benz’s idea of zeitgeist, co-creation and contemporary luxury”, says Bettina Fetzer, Vice President Communications & Marketing Mercedes‑Benz AG. “Developing purchasable elements from the collaboration with Virgil was key for both parties regarding the future of our cooperation. The Limited Edition Maybach by Virgil Abloh and the Capsule Collection create a truly exceptional customer experience and we are honoured to present them”.
“Capsule Collection in the colours of the limited S-Class
The Capsule Collection, which was launched along with the vehicle in early April, was designed by Virgil Abloh together with Off‑White™, in connection with Project MAYBACH. It comprises of sand-coloured vintage‑washed cotton t-shirts and half-brushed cotton-fleece crewnecks and hoodies, as well as canvas baseball caps and racing gloves crafted in canvas, neoprene, and suede – all coated with a black spray effect and embroidered.
“About Virgil Abloh (1980–2021)
Born in Rockford, Illinois, Virgil Abloh was an artist, architect, engineer, creative director, artistic director, industrial designer, fashion designer, musician, DJ and philanthropist. After earning a degree in civil engineering from the University of Wisconsin-Madison, he completed a master’s degree in architecture at the Illinois Institute of Technology (IIT), Chicago. At IIT, while studying a design curriculum devised by Mies van der Rohe, Abloh began to craft the principles of his art practice. The Museum of Contemporary Art in Chicago presented a major traveling survey of Abloh’s work in the summer of 2019 – one of the most visited exhibitions in the museum’s history. Abloh was the Chief Creative Director and founder of Off‑White™ and Men’s Artistic Director at Louis Vuitton.”
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