PHOTO: X changed their IOS app page description to “formerly Twitter”, likely due to people not knowing it used to be Twitter

X changed their IOS app page description to “formerly Twitter”, likely due to people not knowing it used to be Twitter.

Elon Musk’s social media platform, X, has been tanking in Apple’s App Store rankings ever since he dropped the Twitter branding over the summer. One researcher found that drop in mobile downloads was immediate for X, starting the very same day that the app changed its name from “Twitter” to “X” in the App Store. From there, the X app continued on a downward spiral, falling more than 30 places in the “Top Downloaded” category, far and away from competing social media apps like TikTok and WhatsApp.

Searching for Twitter in Apple’s App Store, but can’t find it? You’re not alone!

Just this week, X dropped the bizarre “Blaze your glory!” slogan that appeared alongside the app’s name in Apple’s App Store. The Musk-created phrase took up valuable real estate, being one of the first things App Store visitors would see about the X app while telling them literally nothing about what the app is or does.

The description change may be an attempt to counter those search results, but it points to a larger issue: since Musk changed the name of the platform to X and jettisoned its iconic bird logo in July, downloads of the app have fallen dramatically.

Musk, after purchasing the platform in October, grew to hate the bird logo, author Walter Isaacson said in his recent biography of Musk.