Information reaching Kossyderrickent has it that Twitch to stop chasing big streamers with lucrative deals to avoid bidding wars with Kick and YouTube.
Twitch CEO Dan Clancy says the platform is phasing out lucrative streamer deals after getting into a “bidding war” with rivals Kick and YouTube.
Streamers hoping to cash in on a big contract from Twitch could soon be out of luck with YouTube also reportedly moving in a similar direction as the Amazon-owned platform.
After years of Twitch dominance as the top streaming platform, Kick and YouTube made waves by signing some of the site’s biggest names to both exclusive and non-exclusive deals, leading to bidding wars for talent.
In an interview with Bloomberg, Twitch Chief Executive Officer Dan Clancy said the platform will be avoiding huge streamer contracts after years of offering reported seven and eight-figure deals.
Clancy explained that this strategy came with some drawbacks. “[It] created this bidding war, and I don’t think that’s a sustainable business,” he said at the 2023 TwitchCon event.
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