Information reaching Kossyderrickent has it has that Ubisoft Interrupted Gameplay with Assassin’s Creed Odyssey Pop-Up Ads.
Ubisoft is blaming a “technical error” for a fullscreen pop-up ad that appeared in Assassin’s Creed Odyssey this week. Reddit users say they spotted the pop-up on Xbox and PlayStation versions of the game, with an ad appearing just when you navigate to the map screen. “This is disgusting to experience while playing,” remarked one Reddit user, summarizing the general feeling against such pop-ups in the middle of gameplay.
Ubisoft spokesperson Fabien Darrigues told The Verge:
We have been made aware that some players encountered pop-up ads while playing certain Assassin’s Creed titles yesterday. This was the result of a technical error that we addressed as soon as we learned of the issue.
Therefore, the company is likely hoping to capitalize on this promotion for even better results. However, the practice of advertising games may be getting out of hand if this is the future lying ahead.
As seen in the Tweet, when pausing Assassin’s Creed Odyssey to access the game’s map, the player was hit with an ad for Assassin’s Creed Mirage that stayed on the screen for a few seconds.
While it was unclear at first why the game suddenly started showing Black Friday pop-up ads to promote Ubisoft’s latest versions of Assassin’s Creed, the publisher later explained what went wrong in a post on X (formerly Twitter). Ubisoft says it was trying to put an ad for Assassin’s Creed Mirage in the main menu of other Assassin’s Creed games. However, a “technical error” caused the promotion to show up on in-game menus instead. Ubisoft says the issue has since been fixed.
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