Christopher Nolan has hidden 5 Golden Tickets in random physical copies of ‘OPPENHEIMER’.
If you find a ticket, Nolan will invite you to the set of his next film.
In a new profile at Variety, Christopher Nolan talked about the massive success of his most recent film, “Oppenheimer.” When the questions started to come about what is next, the filmmaker remained a bit coy, not really wanting to comment on anything specifically. That said, he’s not ruling anything out, even if that means returning to a franchise film.
“Ideas come from everywhere,” Nolan explained. “I’ve done a remake, I’ve made adaptations from comic books and novels, and I’ve written original screenplays. I’m open to anything. But as a writer and director, whatever I do, I have to feel like I own it completely. I have to make it original to me: The initial seed of an idea may come from elsewhere, but it has to go through my fingers on a keyboard and come out through my eyes alone.”
Willy Wonka & The Chocolate Factory is a chaotic, absurd movie. The 1971 version seemed to run all the time on TV in the 1990s and 2000s, becoming – against all odds – a staple of Millenial culture, even getting turned into a popular meme. Because we’ve all seen it as kids, it’s easy to forget how absolutely bananas it all is. One kid gets sucked up into a chocolate river pipeline, another falls down a garbage chute, and still another turned into a giant blueberry ripe for juicing. And somehow, it all works and makes a really cohesive, fun movie.
But there’s one part of the movie that’s deeply rooted in reality: marketing strategy. Oh, yes, my friends. Willy Wonka is, for better or worse, the consummate capitalist. He’s a titan of taffy and a baron of bubblegum. And the secret of his industrial success: god-tier marketing skills. (And paying workers in cocoa beans).
Believe it or not, I think there are practical lessons to be found in this movie that go beyond “don’t eat random things while touring a factory.” No, I actually think this movie has a lot to teach small business owners and ambitious marketers through metaphor. I’ll talk about that in a second. But first…
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