Information reaching Kossyderrickent has it that Twitter user claims Google is sunsetting Gmail on August 1, 2024..
Another day, another Google product goes to the graveyard. The company is sunsetting Gmail’s basic HTML view, which allows users to look at their emails in a bare-bones state, starting January 2024.
The company updated its support page to reflect that Gmail will automatically switch to the Standard view after the deadline date. Users on Hacker News posted that they got an email from Google signaling the end of the feature.
“We’re writing to let you know that the Gmail Basic HTML view for desktop web and mobile web will be disabled starting early January 2024. The Gmail Basic HTML views are previous versions of Gmail that were replaced by their modern successors 10+ years ago and do not include full Gmail feature functionality,” the email reads.
As an email sender, staying up-to-date with these changes is crucial for ensuring your email practices align with the new requirements. While this guidance was initially intended to apply to senders who send 5000 emails a day, this guidance has been updated such that any senders who send a regular email to their subscribers will be subject to these guidelines. Per Gmail’s recently updated Email Sender Guidelines FAQ: “Senders who meet the above criteria at least once are permanently considered bulk senders.”
