Reactions as Twitter is replacing grid-style photos with carousels.
Instagram carousel posts are one of the most engaging formats brands can use on the platform. Hootsuite’s own social media team finds that, on average, their carousel posts get 1.4x more reach and 3.1x more engagement than regular posts on Instagram.
The temptation to swipe left, it seems, is hard to resist — especially when there’s a persuasive cover slide. Give your followers the chance to stop doomscrolling and start swoonscrolling with thumb-stopping carousel posts.
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