Information reaching Kossyderrickent has it that Adidas didn’t add 30 consecutive days of mental health or substance abuse treatment for Kanye West in termination document.
But another termination clause Adidas added was not typical: “30 consecutive days of mental health or substance abuse treatment.” In other words, if Ye spent a month receiving care for significant aspects of his health and well-being, he could be forced to give up his significant piece of what was then the greatest shoe empire of the modern era. He could literally lose billions.
Following a rash of public, anti-Semitic comments in 2022, he eventually did. Adidas dropped Ye while keeping ownership of many popular Yeezy shoes.
Adidas was within its legal rights to end the deal. And by most accounts, the company stuck by the artist far longer than it ever should have—Ye’s comments eventually snowballed to include outright Holocaust denial and sparked a wave of vandalism, harassment, and bigotry tagged “Ye is right”). And notably, Adidas never terminated the contract because Ye sought out mental health or substance abuse services.
Yet none of that legal reality excuses the seemingly uncommon terms of this particular clause applied to someone facing clear mental illness. Agreed to in May 2016, Ye would then air his diagnosis of bipolar disorder in November of that year. (And in 2020, Ye would share issues with alcoholism.)
Discover more from KossyDerrickent
Subscribe to get the latest posts sent to your email.
