Information reaching Kossyderrickent has it that Congratulations to Berner on being the first person in the cannabis industry to land the cover of Forbes.
With that being said, we stand with what is going right now in the world. A statement needed to be made. All I say is, I pray everyone stays safe and protects their family in a time like this,” he continued. “How can I worry about a store when there is so much more going on in the world right now? So much hate, so much anger, so much pain, and a lack of justice.”
“Swimming is a key to success for entrepreneurs. It’s a full body workout… When I come back to my phone, there’s 37 to 60 text messages, and I’m calm when I get back to it.”
“Black and brown communities set trends. It’s important to realize that our personality and our aura brings a lot to the table… So make sure you get your equity, that your value is recognized. Use your aura to get through the door and work with someone, and work hard. And get equity, ask for something that can last forever.”
Berner’s father owned a taco restaurant he built from the ground up, as a first-generation Mexican immigrant. His mother owned a headhunting business. And even the rapper’s daughter, aged 13, is into brand building.
“It’s cool to see my daughter, who’s been side-by-side with me this whole time… Without me teaching her or learning business, she’s got her clothing line [Heartblaster Clothing], and she does really cool things with it… I see that she’s soaking up business things from me and her personality is very strong, she’s very hands on, very vocal… I feel I’m doing things right,” he said.
“I just think we’re one of the first real cannabis brands with an identity, a color wed… Music, the Internet, and documenting all our steps is a big key to why we are known,” he said, sharing plans for upcoming Cookies stores in Nevada and 17 overseas markets — with production and storefronts. “We’re just going everywhere that we can.”
“I find the best growers everywhere and try to give them a boost by bringing them into the Cookies family in an organic way… I’m embracing what all of these great people do. You can’t micromanage all these stores and be great. You have to find great people, work with them, and have them embrace your vision.”
“Las Vegas is a really interesting market to me. The cannabis market there is booming,” he said. So Berner and GTI set out on a mission to create a store with the best menu and the best cannabis in town.
“GTI recognized our dedication to our menu and our alignment with some of the best cultivators in Las Vegas, and they dedicated an entire store on the Strip to us.”
Berner and B-Real of Cypress Hill FARID
Moving on to Run The Jewels, Berner shared his long history with Killer Mike, which goes back more than a decade.
“These guys [Run The Jewels] stand for something super important, they have really good voice, and they have a very niche fan base that loves weed. Killer Mike stands for the same things I stand for: being a good human, not putting up with bullsh*t, and speaking up when something is wrong.”
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