Information reaching Kossyderrickent has it that Dylan Mulvaney is the new face of Nike women’s sports bras & leggings via sponsored post promotion. (Read More Here).
Mulvaney, 26, posted videos and photos on her Instagram page Tuesday in which she modeled a pair of Nike leggings and a sports bra, and tagged Nike Women while linking to the products’ pages.
Mulvaney also showed off a personalized beer can commemorating one year of the “Days of Girlhood” series.
Despite the apparent lack of association between college basketball fans and transgenderism, the brand deal is one of several which have raised eyebrows over the past several months as Mulvaney becomes a polarizing household name in the United States.
Mulvaney recently partnered up with Bud Light. She received a pack of cans with her face on it as a way of celebrating a full year of “girlhood.”
Mulvaney has 1.7 million followers on Instagram and 10.8 million followers on TikTok. Mulvaney, a former actor who held roles in various Broadway musicals, has been especially criticized for his marketing deals with companies such as makeup brand Ulta Beauty and fashion house Kate Spade, both of which prompted accusations that he was insulting women and provoked ire among the companies’ consumer bases.
Men and women alike took to Twitter to voice their anger that Mulvaney – who was born a male but identifies as female – was being given coveted sponsorships for the prominent brands women’s line. The postings noted that they were paid sponsorships.
It remains unclear how much money Mulvaney was paid for the postings, but insiders dealing with social media sponsorships previously told DailyMail.com she could be making more than $50,000 per paid post. Neither Mulvaney nor Nike responded to DailyMail.com requests for comment.
Mulvaney’s Nike sponsorship comes just days after she stirred up controversy by becoming a spokesperson for Bud Light, a sponsorship which saw her face appear on a special release of their beer cans.
A video showed her dancing about the yard in her bare feet doing mock workouts while an upbeat song played over the performance.
Many took to social media the express their outrage that Nike had been given the sponsorship and not a biological woman, and puzzled about who the brand was trying to sell its products to with the ads.
‘I really used to enjoy @Nike as a brand but I will never wear another shoe from them after they feature Dylan Mulvaney as their new ambassador for women’s clothing,’ one user wrote. ‘When will these brands understand that women do not want men dressing up as them to advertise their products?’
‘Dylan Mulvaney is making the biggest mockery out of women and I am officially outraged following his collaboration,’ another wrote. ‘You chose him over all hardworking women who workout regularly in your activewear? What a damn damn shame. Absolutely disgusting.’
Mulvaney shared video clips of her modeling Nike’s “Zenvy” athletic leggings and “Alate” bra on Instagram.
The caption for Mulvaney’s Instagram post read, “Home for a moment and leaning into cozy workout wear like with @nikewomen’s newest Zenvy leggings and Alate bra! They’re so comfortable and buttery soft, perfect for workouts and everyday wear! #feelyourall #teamnike #nikepartner.”
Ulta hosted Mulvaney alongside a “gender-fluid” hairdresser for the company’s podcast at the end of last year, inducing backlash that caused the firm to turn off comments on YouTube and Instagram. “We believe beauty is for everyone,” Ulta said in a statement. “And while we recognize some conversations we host will challenge perspectives and opinions, we believe constructive dialogue is one important way to move beauty forward.”
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