Nicki Minaj announces her own record label named ‘Heavy On It.

Nicki Minaj announces her own record label named ‘Heavy On It.’

Minaj broke the news on her Queen Radio show for Amazon Music’s AMP platform on March 3, NME reports. The label’s name hasn’t been revealed but Minaj said it will be a subsidiary of Republic Records. Minaj added that Nana Fofie, Tate Kobang, Rico Danna and London Hill will all release music on her label with more names to be announced. Songwriter Patty Lauren will serve in an A&R role at the label.

Minaj said of her label, “When I get behind an artist, y’all know how I do shit for people that’s not even signed to me. Imagine what Imma do for the ones that’s signed”. The label will also branch out to include genres outside of rap, as Minaj explains: “Don’t think my label is just rap, or Black, or anything. We got some other genres of music.”

Speaking of her new label, Minaj spoke about the importance of having a veteran artist in your corner as an emerging talent, similar to how Lil Wayne helped Minaj early in her career. “I understand the importance of having somebody else doing the heavy lifting for you,” she said. “I understand why people are coming out, and they’re so, you know, microwaveable, and they’re here today and gone tomorrow because there’s no structure.”

There are not a lot of details we don’t know about Nicki’s new label, but in the meantime, get to know a little more about her first four signees.

Last week Minaj released “Red Ruby Da Sleeze,” her first new material of 2023. It is the follow-up to 2022 hit “Super Freaky Girl,” which made history as the first No. 1 debut for a hip-hop song by a female artist with no accompanying acts since Lauryn Hill’s “Doo Wop (That Thing)” in 1998.

She said of how her initial conversations with Goldstein on the matter came about: “I said, ‘Wendy, we got to do this big. I’m a female; you a female, mamma. You got to do this right. We gotta do it right. I don’t want no little itty-bitty ting ting. I want to do it right’”.

Nicki Minaj most recently released a new single titled ‘Red Ruby Da Sleeze’ last week. Minaj has been teasing the long-awaited follow-up to her 2018 album ‘Queen’, with the rapper saying in November that a new record could be expected “soon”.