The brazilian singer Ana Castela was inspired by Katy Perry’s iconic “Golden Lion” in the Super Bowl for her new tour.
In Brazil, people have the habit of making appointments that will never happen and, what was meant to be a real date, are forgotten in the limbo of messaging apps. Stella Artois decided to put an end to unscheduled meetings by inviting the public to finally meet that loved one, accompanied by good food and cold Stella.
The “Vamos Marcar” campaign , launched on May 5th, provokes consumers to reflect on people putting commitments and obligations considered most important ahead of relationships, leaving dinner with important people at the bottom of the list of priorities. The action also features a film released today (08) on television and on the brand’s channels – the usual film, which now may have a different ending – directed by the duo Figas, formed by Bia Vilela and Luiza de Andrade.
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