10 tips to attract customers and accelerate company growth
You often see companies that offer quality products but fail to attract customers. At the same time, there are companies that continue to improve their sales every year. What do some lack and what do others have?
The answer may lie in your sales strategy. The following tips will help increase your sales, and your business will be much more successful.
Value loyal customers
A well-known truth in business is that it is much easier to retain customers and make repeat sales than it is to find new ones. So the first thing you should do is think about what exactly you have to offer and how you can do it. The easiest way to do this is with online companies that provide ongoing services, but it can be applied much more widely. Top 10 betting sites in South Africa follow this approach and are therefore constantly evolving.
Turn your customers into promoters
Promoter customers are loyal customers who actually act as real representatives of the company, increasing sales for the company to which they are loyal. These customers can promote your brand through what is known as word of mouth marketing, where they speak highly of your company among their acquaintances and family.
This type of outreach is invaluable for two reasons:
● It’s far more effective than conventional advertising. It’s one thing when someone says something on TV, it’s another when a company is recommended by a friend you’ve been friends with for decades.
● Freebies. Usually such people have no financial motive, and such advertising costs the company nothing.
Of course, this kind of loyalty is hard to achieve, you have to really like the customer: your product should be great, and your customer service should not be inferior to your product.
Use specialized tools and software
If you have large enough clients and you serve each client separately (not retail), then be sure to use various CRM systems that will immediately show your salesperson the entire history of the client’s interaction with you, who and when his relatives were born, and so on. This will help bring a personalized service to each customer, which people will inevitably appreciate.
Innovate according to customer needs
Lagging behind the technical process often ruins even market leaders. Think of Research In Motion (RIM), which used to make BlackBerry smartphones. At one time it was the market leader in mobile phones. But then Apple came along with its first iPhone and where is BlackBerry now?
So you must always offer the most innovative product, otherwise competitors will quickly squeeze your company.
Train your sales team
To achieve a really big success in sports, you have to train day in and day out so hard that you don’t have any energy left. It’s the same with sales. Your salespeople are on the very leading edge of the battle, so provide them with good training, give them a great coach who will mentor your salespeople and who will point out their mistakes.
Use social media and YouTube
Where do potential customers spend the most time? Of course, first and foremost is social media and YouTube. If you want customers to know about you, you must have a presence on these platforms. Yes, if you have a small company, it will be difficult for you to maintain all possible social networks, because there are thousands of them. But you can find the social network where your customers are most and focus on it.
Don’t forget about YouTube. It’s a great source of free traffic. Invest in creating good video content and post reviews of your products on YouTube.
Create a website and optimize it
It may seem strange, but until now most companies do not have a presence on the internet. And even if they do, it’s very common to have news from five years ago sitting on the homepage.
Be sure to create a website, post only relevant news about your company, post reviews and, of course, post testimonials from customers.
And don’t forget SEO optimization, traffic from Google and Yandex is a great way to increase sales.
Use strategic partnerships
These partnerships can reduce advertising costs while boosting its effectiveness. For example, a bicycle manufacturer can team up with a trainer manufacturer and both manufacturers will promote both products at once.
Diversify sales channels
Offer your product on all possible platforms. This can be wholesale sales to shops, opening your own shops, using various online platforms such as Avito, social networks.
Offer promotions
Promotions are not only a good way to increase sales, but they can also improve your brand, which will bring sales after the end of the promotion.
But be careful with this tool, if your brand offers high-end products, discounted promotions are more likely to destroy your brand rather than improve it.
Sales will not go up on their own, to increase them you have to work long and hard on your product and your sales process. And that’s what these tips will help you do.
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